As you have no doubt heard, there was some big news out of the Canadian Telecommunications market on Wednesday, Decemeber 16.
The global telecom landscape is quickly evolving towards 'mobile-first' product offerings as consumers demand ubiquitous connectivity from their service providers.- Brad Shaw, CEO of Shaw Communications
In case you haven’t heard, Shaw Communications, Inc. announced they have acquired Wind Mobile for approximately 1.6 billion dollars.
“The global telecom landscape is quickly evolving towards 'mobile-first' product offerings as consumers demand ubiquitous connectivity from their service providers. The acquisition of WIND provides Shaw with a unique platform in the wireless sector which will allow us to offer a converged network solution to our customers that leverages our full portfolio of best-in-class telecom services, including fiber, cable, WiFi, and now wireless," said Chief Executive Officer, Brad Shaw.
With the purchase, Wind Mobile, an iQmetrix client, secures themselves the 4th spot among top Canadian carriers, and now working under the Shaw umbrella, becomes part of a dominant player in the cable market. The acquisition nets Shaw one million subscribers, putting itself in a strong position to enter the fray that is the wireless market.
Wind did all the right things to put themselves in a great spot. - Kelly Markewich, Enterprise Account Manger at iQmetrix
Kelly Markewich, long time iQer, resident Canadian Wireless Expert and Enterprise Account Manager at iQmetrix weighed in saying, “This is great for the Canadian Wireless Market. For Shaw, they secure their place in a market they’ve been looking to break into, and for Wind Mobile, this gives them a solid foothold for entering Western Canada, a region previously eluding them with the exception of a handful of locations.”
Kelly went on to say, “Wind did all the right things to put themselves in a great spot, including winning additional spectrum, and internal restructure to name a couple. Shaw was wise add Wind to their portfolio.” And the analysts agree.
Only time will tell what this means for the Canadian wireless market. We may start seeing Shaw branded kiosks or stand-alone full-service Shaw locations, similar to those of their competitors, under the Shaw brand in the western provinces. Regardless, it will provide parity in the Canadian telecom environment and although it’s likely too soon to know exactly what this will mean, we here at iQmetrix will be watching closely and are be excited to see what happens next.