Don't Miss These Key Steps to Earning Customer Loyalty

Mar 18, 2017 — Channing Kochylema
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Typically, the words customer and loyalty don’t necessarily fit alongside one another in the same sentence. With the multitude of options out there for consumers, it can be difficult for a business to keep their customers coming back for more. The ways below may seem like a no-brainers, but you’d be surprised at how often retailers fail to provide these basics.

Rewards

While performing my annual wallet cleanse to rid myself of all the unnecessary items that I inevitably collect, I noticed I had a plethora of plastic cards. The majority were some semblance of rewards card or membership card that I had signed up for at some point. I came to the realization of just how powerful the option of a rewards program can be for a company.

I love collecting points and getting free stuff, who doesn’t?! I frequent many businesses to buy things that I could get anywhere but go because I get points. Eventually, these points will add up to me getting something for free. The caveat here is that the rewards offered need to be easily accrued and quickly traded in for the free items. Businesses that make this complicated likely won’t have the customer loyalty they’re searching for.

Offer a noteworthy experience

While on a recent vacation I took in a Top Golf driving range because I had heard it was a lot of fun. My first thought was, “How fun can a driving range be?”, to which my response was likely, “not that much fun.” Wow, I was wrong. There were many different mini games that you could play that tested your skills rather than just seeing how far you can hit the ball. They had live music, great food and an overall awesome atmosphere.

Provide your customers with a great experience! Seems simple, but it’s not always that simple. Allow your customers to experience the products that you’re trying sell them. Allow them, as much as you can, to interact with the items in your store or create “experience centers” within your locations to simulate the products in the real world. Experiences such as this not only stick with your customers but allow them to feel what it would be like to have that product in their life.

Every interaction matters

You wouldn’t be in business if it weren’t for your customers. Aim to do the right thing and treat them with respect at all times. There are times when that can be challenging, but it will resonate with your customers in a special way. It will show them that you genuinely care about them as an individual as opposed to looking at them for the money in their wallets.

None of this is groundbreaking or industry-altering in any way, but as I mentioned at the start, many businesses fail at these aspects. Getting back to the basics and focusing on some simple things is sure to kick start your bottom line.

Are you searching for further guidance on customer loyalty? Follow the below link to read more customer experience tips and tricks.

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Topics: Retail Operations, Customer Experience

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