Yes, you read that correctly: Domino's now lets customers order a pizza simply by texting an emoji of a slice of pizza (see above photo).
"Customers who create a 'Pizza Profile' on the company website can now save their favorite order and then when they want it delivered to their house, they can simply send the Domino's pizza emoji or text the phrase 'easy order' to Domino's," wrote Matt Durr of MLive Michigan wrote (June 18).
Domino's launched the service on June 15 but is by no means the company's first foray into digital ordering. Earlier this year, Domino's launched an order by TV system available on select Samsung smart TVs. It also has existing services allowing customers to order via smartwatch apps, Ford SYNC and the Domino's mobile app.
Durr reports that more than half of Domino's orders are now made digitally.