Daily Dose of iQ: Verizon Offering 'Smart Rewards' in Exchange for Customer Privacy

Jul 22, 2014 — Allan Pulga

On July 24, Verizon is launching a nationwide loyalty program called "Smart Rewards."

Verizon Smart Rewards requires customers to reveal their location, browsing, app usage, demographic and personal interest data.

The Wall Street Journal reported today that Verizon customers who sign up for the program will be required to opt in to another program called Verizon Selects, "which tracks its customers’ locations, web browsing and mobile application usage data, and other demographic and interest information that will be used to help marketers better target them with ads."

BGR, meanwhile, reported that in exchange for all of this personal data, participants would receive "discounts and savings of up to 40 percent on brand name merchandise from more than 200 well-known brands, offers on local shopping and dining redeemable directly from a customer's wireless device, and travel including discounts at more than 26,000 hotels."

In exchange for all this data, Verizon is offering discounts and savings of up to 40% from over 200 well-known brands.

"Shipping is free on any rewards customers decide to collect and the lowest price is always guaranteed," wrote BGR's Jacob Siegal. "Points can also be used to apply additional discounts on daily deals, enter into sweepstakes and auctions or even to win NFL tickets."

I'm not sure I would want to reveal that much personal data to my carrier. The likelihood of improved ad targeting by marketers amounts to more spam for me. But wait. You could get NFL tickets out of it? Hmm.

Topics: Privacy, Retail Operations, Mobile Industry, Customer Experience, Business Intelligence, Retail Marketing

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