Daily Dose of iQ: Trends in Online Purchasing Shape Canadian Menswear Landscape

Mar 26, 2015 — Allan Pulga

On Wednesday (March 24), Retail Insider published news about Canadian suit retailer Moores, which launched a made-to-measure line of clothing in its stores.

"Moores has partnered with New York City-based Joseph Abboud (see Abboud in above photo) to launch the new custom line, called Joseph Abboud Custom, which is now available at Moores locations nationwide," wrote Retail Insider.

Canadian suit retailer Moores has seen increased competition both online and offline.

"Suits, sport coats, dress trousers, vests, tuxedos, dinner jackets and formalwear trousers will be available custom-order. After determining a desired fit, customers may select from a variety of Italian fabrics (including 100% wool ranging from super 100s to super 150s) as well as detailing such as pick stitching and button holes. Product is manufactured in a Montreal-based, family owned factory which was founded in 1913."

Retail Insider notes the move is likely in response to increased competition, particularly from made-to-measure online suit vendors like Vancouver-based Indochino -- which itself has expanded beyond online to open physical stores. "At the higher-end, upscale menswear retailer Harry Rosen has recently seen an increase in made-to-measure sales, now accounting for about 20% of its suit business," Retail Insider added.

Meanwhile, in an unrelated story, Montreal-based online menswear retailer Frank & Oak (which, like Indochino, has recently opened physical stores of its own in Canada) today announced plans to open six brick-and-mortar stores in the U.S.

frankoak photo - source: techcrunch

"The company is launching a campaign that will allow customers to vote (through the Tilt platform) on which markets they’d like Frank & Oak to invest in brick-and-mortar," wrote TechCrunch's Jordan Crook.

Montreal-based menswear brand Frank & Oak is inviting online customers to vote on locations for its initial U.S. stores.

"Options include Manhattan, Brooklyn, Chicago, Washington, Philadelphia, Boston, Atlanta, San Francisco, Los Angeles, Seattle, Austin, and Portland, and the six pop-up stores will operate under leases that last at least a year."

Voting is open from today until April 8 and Tilt allows voters to purchase gift cards various cities as means for Frank & Oak to gauge interest. The company is also sweetening the pot with various rewards and gifts for voters, based on the value of gift card they purchase.

Topics: Mobile Industry, Customer Experience, e-Commerce

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