Daily Dose of iQ: The Gap Testing Self-Checkout and Mobile Checkout

Jul 08, 2014 — Allan Pulga

The Financial Post recently reported (June 18) about The Gap and its intended supply chain and customer service improvements.

"Gap's online sales have grown at a compound annual rate of 17% in the past five years, and it doubled its e-commerce penetration to 14% in fiscal 2013," wrote the FP's Jonathan Ratner. "During the same period, (Canaccord Genuity analyst Laura) Campine noted the online penetration in total U.S. retail sales has grown to 5.8% from 3.6%."

Gap's online sales have grown at a compound annual rate of 17% in the past five years.

Ratner added that Gap is testing in-store features like self-checkout and mobile checkout, as well as developing more targeted emails to improve the in-store experience it offers customers.

"More than just expanding its e-commerce business, we believe the company’s online initiatives should drive growth across all channels,” Ms. Campine added.

Topics: Retail Operations, Mobile Industry, Customer Experience, e-Commerce

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