Daily Dose of iQ: Six Mobile Apps Reducing Friction in Retail

Apr 23, 2015 — Allan Pulga

Last week (April 16), Brainstree published a list of six apps on PSFK. apps that are "making mobile transactions frictionless." Some of these (Google Wallet, for one), I'd heard of before, but others, I hadn't heard of.

Without further ado, here they are:

  • SnapUp: Snapup (pictured above) users take screenshots of products they're interested in. Upon uploading them to the app, SnapUp adds the products to a wish list, and compares prices as well as locations for purchase, allowing the user to find the best deal either in-store or online.
  • Keep: Keep is more like a universal shopping cart app. It displays merchandise from a variety of partner vendors, allowing users to populate a single cart, aptly named "OneCart." Keep securely stores payment information, so you can purchase items with a single click.
  • Google Wallet: Android's NFC tap-to-pay platform and competitor to Apple Pay. 'Nuff said.

Modeled after Tinder, Kwoller tracks your likes and dislikes to suggest items you'd likely want to purchase.

  • Kwoller: Modeled after the dating app Tinder, Kwoller is a personal shopping assistant that tracks your likes and dislikes (via swipe, right and left respectively). The more you use it, the "smarter" the app gets and predicting your taste.
  • Shift: Shift is similar to other smart cards (see: Coin) consolidating bank accounts, loyalty programs and even virtual currencies like Bitcoin. Like PayPal, however, you have to create a separate Shift account to enable payment using the device.
  • Reserve: As evidenced by its name, the Reserve app lets you make reservations at nearby restaurants and even pay for your meal via the app. An interesting feature is bidding to pay above-market value for your meal to get into restaurants that are always booked solid or lined up down the street.

Topics: Retail Operations, Wireless Trends, Mobile Industry

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