RetailCustomerExperience.com reported (Aug. 26) that an Emphatica survey of over 16,000 consumers found that self-checkout is the most valued technology in their grocery shopping experience.
"Half of consumers indicated that an easy-to-use grocery website is also important. Despite its importance, a third of consumers say websites only sometimes meet their expectations (28.8 percent) or never meet their expectations (4.1 percent)."
Respondents ranked the following grocery store technologies, in order of importance:
- Easy-to-use website
- Kiosks offering product information, coupons, recipes, etc.
- Electronic offers sent via e-mail or mobile device
- Wireless access within store
Other findings include:
- 65% of U.S. consumers considered self-checkouts important, compared to only 54% of Canadian consumers.
- Over half of Canadians said self-checkouts did not apply to their grocery experience, indicating that fewer Canadian grocers offer the the option.
- 51% of women said they value deals sent via e-mail or mobile device; 46% of men value such deals.
- 57% of women value an easy-to-use website; 51% of men value such websites.
- 80% of consumers aged 18-24 said technology was important to their grocery shopping experience. Only 44.5% of those over 65 felt the same.