Daily Dose of iQ: Self-checkout is Consumers' Fave Grocery Tech Option

Aug 30, 2011 — Allan Pulga

RetailCustomerExperience.com reported (Aug. 26) that an Emphatica survey of over 16,000 consumers found that self-checkout is the most valued technology in their grocery shopping experience.

"Half of consumers indicated that an easy-to-use grocery website is also important. Despite its importance, a third of consumers say websites only sometimes meet their expectations (28.8 percent) or never meet their expectations (4.1 percent)."

Respondents ranked the following grocery store technologies, in order of importance:

  1. Self-checkouts
  2. Easy-to-use website
  3. Kiosks offering product information, coupons, recipes, etc.
  4. Electronic offers sent via e-mail or mobile device
  5. Wireless access within store

Other findings include:

  • 65% of U.S. consumers considered self-checkouts important, compared to only 54% of Canadian consumers.
  • Over half of Canadians said self-checkouts did not apply to their grocery experience, indicating that fewer Canadian grocers offer the the option.
  • 51% of women said they value deals sent via e-mail or mobile device; 46% of men value such deals.
  • 57% of women value an easy-to-use website; 51% of men value such websites.
  • 80% of consumers aged 18-24 said technology was important to their grocery shopping experience. Only 44.5% of those over 65 felt the same.

Topics: Retail Operations, Mobile Industry, Customer Experience

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