Daily Dose of iQ: Retailers Create "Man Aisles" to Cater to Male Shoppers

Jul 27, 2012 — Allan Pulga

It looks like a one-stop shopping area for a bachelor party weekend or for Super Bowl Sunday, but the Westside Market in NYC's "Man Aisle" made headlines yesterday simply because it's designed to make grocery shopping easier for guys.

"It's your essentials," explained Ian Joskowitz, 43, chief operating officer of Westside Market, to the New York Post. "It's your water, alcohol, soaps, shampoos, deodorants, razors.

"If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!" (See below photo.)

Catering to male shoppers in grocery stores or drugstores is not a new thing. A couple years ago, Canadian retailer Shopper's Drug Mart opened a "Men's Zone" in its cosmetics departments to make it easier for men to find the grooming and toiletries products they're looking for. (See photo below.)

Speaking of cosmetics, Sephora also opened a "men's corner" back in 2010, close to the entrance, showcasing all men's beauty products.

So what does all this tell us? Guys generally hate shopping. They want it to be a quick and easy experience. Give them their own aisles.

Topics: Wireless Trends, Mobile Industry, Customer Experience, Business Intelligence

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