Daily Dose of iQ: Personal Data and the 'Museum of Me'

Jun 01, 2011 — Allan Pulga

Intel has launched a new application, called "The Museum of Me," which takes your Facebook data and plays it back to you, curating it into a slick virtual museum exhibit of your life, drawing on your Facebook friends, likes, status updates, videos, photos, links and more.

I sat down with a couple of my co-workers, Cherie Korol (Interface Designer) and Chris Nicol (UI/UX Architect), to pick their brains about this fascinating user-specific experience.

What does Intel do here and how do they do it?

Cherie: "Using brand elements as part of the narrative experience is a new and entertaining spin on social media; Intel has captured that here with this interactive online experience."

Chris: "I was impressed with how they take your content from Facebook and display it very elegantly in a virtual museum. What jumps out immediately is how high the production quality is."

What's cool about this application's use of technology and Facebook data?

Cherie: "It shows there is a big opportunity here for brands to connect with consumers, through with the wealth of users' Facebook data, to generate a more personal and emotional experience for the user.

Chris: "There are two really cool things about this:
1) The Emotional Connection - Rather than just displaying data, they tell you a story with you as the central character, inserting your personal data into a stylish presentation accompanied by a stirring soundtrack. You are left with this feeling of importance, that your life is particularly dramatic and special.
2) Innovative Use of Data - Intel has taken your Facebook data and used it to tell a story, painting a picture of who you are what you've been through."

What are some practical applications of this technology, for iQ data? Can you give some examples of and what type of experience it could give phone shoppers?

Cherie: "Imagine shopping for a new mobile device and having your likes, shared links or comments about particular products recognized (through Facebook or Twitter) and presented to you in a narrative that outlines your personal history with these products. Another possibility would be to watch streams from other users' (your Facebook friends or Twitter followers) interactions with products of interest as well."

Chris: "Your phone has become a very personal device. For some, it's an extension of themselves, in many ways. It's not the physical device that is personal, but rather content it gives us access to. This application inspires designers to think about how we can connect to shoppers' content in new ways, in order to create an emotional and uniquely personalized experience."

Topics: Mobile Industry, Customer Experience

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