Daily Dose of iQ: Nordstrom Partners with eBay to Test Interactive Fitting Room Mirrors

Dec 02, 2014 — Allan Pulga

Last week (Nov. 25), Fortune reported that Nordstrom is testing out brand-new dressing room technology developed by eBay.

eBay is a good partner for smart fitting rooms, given their wide-ranging e-commerce expertise.

You may have already heard about the eBay techonology from media coverage it had gotten in a similar partership with Rebecca Minkoff boutiques.

In two of its store locations (Seattle and San Jose), Nordstrom is testing out interactive mirrors that allow the user to look up associated items (like shoes to complete an outfit), read product reviews, or to summon an associate to bring you an item in a different color or size, functionality that according to Fortune's Phil Wahba "effectively (creates) smart fitting rooms."

eBay, of course, is a good partner for this kind of thing, given their substantial knowledge of e-commerce, consumer browsing habits, UI and design.

How do we take all the information available to customers (online) and add that to the dressing rooms, so it's the best of both worlds?Jamie Nordstrom, Head of Stores, Nordstrom

“The way customers shop for clothes has evolved,” Jamie Nordstrom, the retailer’s head of stores and former leader of its Nordstrom Direct digital business, told Fortune. “How do we take all the information that’s available to customers while they’re sitting on the couch at home browsing and add that to the dressing rooms, so it’s the best of both worlds?”

While Nordstrom’s smart fitting rooms build on what eBay also recently developed for fashion designer Rebecca Minkoff‘s two boutiques, it is a more complicated project given how much bigger Nordstrom department stores are and how much more inventory they hold," wrote Wahba. "And so in that regard, this test will be more telling of how the smart fitting rooms can be adopted by retailers broadly. Nordstrom won’t say how much of a roll-out it is planning—the success of these tests will determine that."

Topics: Wireless Trends, Mobile Industry, Customer Experience, e-Commerce

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