Daily Dose of iQ: Neiman Marcus Launches 'Snap. Find. Shop' App

Apr 20, 2015 — Allan Pulga

Haute Living reported last week (April 14) that Neiman Marcus has introduced a new "Snap. Find. Shop" app.

The Dallas-based luxury department store's app, developed by Slyce, allows users to snap an image of an item and the app instantly provides them with all similar items available at NeimanMarcus.com.

My gut tells me nobody would be able to match photos to e-commerce better than Amazon.

If this all sounds familiar, it may be because Amazon introduced a similar app (called "Firefly") last summer, preinstalled on its Amazon Fire phone. The phone turned out to be a flop.

That's not to say a Shazam-like app for shopping doesn't have potential. The value of such an app, however, depends on a) how accurately it scans the object in question and b) how vast the sales/image catalog is for identifying a sellable match.

My gut tells me nobody would be able to match photos to e-commerce better than Amazon, except maybe Google. Neiman Marcus, meanwhile, is happy to capture sales from app users snapping photos of the luxury items it carries.

Topics: Retail Operations, Wireless Trends, Mobile Industry, e-Commerce

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