Daily Dose of iQ: Mobile Technology Makes 'Window Shopping' Literal

May 24, 2012 — Allan Pulga

Brick-and-mortar retail is founded on the process of consumers going into a store to make a purchase. But as Lauren Johnson of Mobile Commerce Daily reports, mobile technology like QR codes, mobile apps, geo-fencing and augmented reality are creating scenarios where consumers can actually make a purchase right in front of the store window.

Some examples Johnson provided:

"It is essential to use mobile as a way to complement versus compete with the in-store experience," Johnson wrote. "For example, an app that gives users access to reviews, detailed photos and recommendations help shoppers while in-store."

We've blogged on this approach in the past and key takeaway here is that mobile is indeed a piece of the multi-channel, omnichannel puzzle. By no means are retailers putting all their hopes in the mobile channel; rather, they're hoping to use mobile to ultimately drive sales, whether those purchases are made on mobile devices, online, or in physical stores.

Topics: Retail Operations, Wireless Trends, Mobile Industry, Customer Experience, e-Commerce, Retail Marketing

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