Daily Dose of iQ: Mobile Payments Big this Holiday Season

Nov 14, 2011 — Allan Pulga

VentureBeat reports that Intel and Mastercard are teaming up to improve security and the user experience of online shopping.

The partnership between the two companies combines Mastercard's knowledge of payment processing (and PayPass NFC technology) with Intel's chip-based security technology for laptops, Macs and PCs, writes Dean Takahashi.

"Consumers will be able to pay for online purchases in the future with a simple tap of a PayPass-enabled card, tag or smartphone on an (Intel) Ultrabook device."

Meanwhile, TechCrunch.com reports that online shopping this holiday season is expected to break 2010's record levels. As a result, Google, eBay, PayPal and ShopKick are focusing energy on m-commerce, tablets and deals.

"All of the companies I spoke to unanimously agreed that this would be the year of mobile for the holiday shopping season," wrote Leena Rao.

"While many consumers may shop on mobile for their holiday purchases, the usage of product search, barcode scanning, and other informative apps will also play a big part in this year’s mobile shopping."

Rao also spoke with Sameer Samat, VP of Product Management for Google Commerce, who is seeing a growing number of users are making buying decisions using their mobile phone. "Samat says that Google has seen a 200 percent growth in mobile product search usage and Google Shopper app downloads over the past year."

In terms of tablets, a Forrester report predicted a 15 percent increase in online shopping sales this year, partly due to increased consumer use of tablets for shopping.

Finally, Rao quotes Samat in saying Google has always seen a spike for queries like deals, coupons, and sales during the holiday season. He expects that trend to continue and increase this year.

Topics: Retail Operations, Wireless Trends, Mobile Industry, e-Commerce

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