Daily Dose of iQ: LG Dumps Windows Phone, Announces Cloud Streaming

Apr 30, 2012 — Allan Pulga

LG made headlines today with two big stories: First, that it was abandoning the Windows Phone platform to focus on Android phones, and second, that it was launching an "LG Cloud" service for smartphones, PCs and TVs.

Bye-bye, Windows Phone

As Jordan Crook of TechCrunch reports, LG had spent two quarters in the red and decided to move away from Microsoft's mobile platform.

"LG reportedly told the Korea Herald that the company would be focusing on Android handsets going forward, since 'the total unit of Windows Phone sold in the global market is not a meaningful figure,'" Crook wrote.

"Of course, the platform is way late to the game and shouldn’t necessarily be expected to come in and change the mobile landscape overnight. Yet, the fact that Nokia has put so much of its weight behind the OS should say something about the potential of the platform, as well as the huge differences between the companies."

Frankly, I can't blame LG for feeling like the jilted ex-girlfriend here. Microsoft has clearly put its eggs in the Nokia Lumia basket.

Hello, Cloud Streaming

"LG announced today that its new Cloud offering will launch in beta tomorrow," wrote Don Reisinger of CNET. "LG Cloud is designed to work on 'three screens' -- smartphones, PCs, and televisions -- and streams everythying from video to photos."

To access LG Cloud, users must download the app from Google Play on Android-based devices or the LG Smartworld store from LG Smart TVs. A new LG Cloud website gives PC users access to the service. "After downloading the application, LG Cloud syncronizes smartphone content with all of the other clients on separate devices," Reisinger adds.

It's pretty clear LG is rushing to get this out before Apple's rumored iTV comes out later this year or in early 2013.

My guess is that most people, already plugged into the iTunes and iCloud ecosystem, would rather wait until Apple's multi-device TV experience comes out. My experience using my Samsung TV and home theater for watching Netflix, for example, has not been pleasant. The user interface is horrible; the updates take forever; and I'd sooner use my Apple TV terminal to connect to Netflix. The UI is on a whole other level.

But you can't fault LG for trying.

Topics: Wireless Trends, Mobile Industry, Customer Experience, Retail Marketing

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