Daily Dose of iQ: J.C. Penney Releases Shopping App for Apple Watch

May 01, 2015 — Allan Pulga

The new Apple Watch hit store shelves a week ago (April 24) and J.C. Penney wasted no time designing an m-commerce app for the device.

The Washington Post's Sarah Halzack wondered (April 27) if the new watch -- which retails anywhere from $350 to upwards of $10,000 -- is the right platform for "a department store known for catering to bargain shoppers."

Either way, J.C. Penney looks at it this way: "The retailer estimates that more than 50 percent of its 86 million customers are iPhone users, and so there's a good chance that many of those Apple devotees will try out the tech giant's latest device," Halzack wrote.

The J.C. Penney Apple Watch app is a 'shopping companion' for in-store customers.

According to J.C. Penney's executive vice president for omnichannel, Mike Rodgers, the new app is a "shopping companion" for in-store customers. One function allows customers to look up out-of-stock items, colors or sizes at the four J.C. Penney stores nearest them. The app even gives turn-by-turn directions to the store carrying the desired item.

Another feature is "saved items" (see above photo), which displays items you've saved to your online shopping cart via desktop, smartphone or tablet. Again, the app can help you locate where those items are in-store.

Other features are more curated, like gift ideas between $25 and $100, or "trending" items on the J.C. Penney website, for example. The company is also looking to suggest items for special occasions via the app, say, for Father's Day or graduation.

Topics: Retail Operations, Wireless Trends, Mobile Industry, Customer Experience

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