Daily Dose of iQ: Honey 2.0 Unifies Multi-Site Shopping Cart for Users

Mar 25, 2014 — Allan Pulga

I wasn't familiar with Honey when I saw an article on TechCrunch today about it, but it appears the deal finder desktop app has gone beyond just finding deals.

"(Honey 2.0) introduces a universal shopping cart. The feature is designed to allow consumers to buy from multiple stores in one online shopping session, then use your saved billing and shipping information to complete the checkout process in seconds," wrote TechCrunch's Sarah Perez.

Honey 2.0 aggregates all your items from participating sites, in a single shopping cart. It's brilliant.

Founded in late 2012, Honey's set out to simplify online shopping, Perez wrote. Honey originally worked as a browser add-on that presented an additional button on an e-tailer's checkout screen. Honey would then scour the web for available promo codes and discounts that could be applied to the purchase. "By spring 2013, Honey reached over 200,000 users and raised a small seed round. Today, (co-founder George) Ruan says Honey has grown to 900,000 users organically."

Now, Honey 2.0 does all of that, but also aggregates all of your stores shopping carts into a single, pay-once interface (see above photo). It's brilliant.

Honey currently has 900,000 users worldwide.

"Honey also retrieves the shipping information for each store, so you know when your products will arrive. Meanwhile, from the merchant’s perspective, it’s as if you shopped on their site directly, meaning Honey won’t interfere with reward points, returns, warranties or other concerns," Perez explains.

"Honey works across over 100 stores, while the auto-couponing feature is rolling out to select stores to start, and will reach all Honey’s supported stores soon."

Topics: Retail Operations, Mobile Industry, e-Commerce

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