Daily Dose of iQ: Hiring Young People via Social Media

Nov 16, 2011 — Allan Pulga

Wireless retailers are always on the lookout for new recruits and recent stats from Jobvite indicate a good place to start is on Facebook and other social networks. In fact, more people are finding jobs via Facebook than LinkedIn.

1 in 6 Job Seekers Found Their Latest Job On A Social Network

"Despite LinkedIn’s professional focus, it’s Facebook that’s leading social networks to become a major way people find new jobs. 16% of those unemployed and looking, employed and looking, or employed and open to a new job said 'an online social network directly led to finding their current/most recent job,'" writes TechCrunch.com's Josh Constine.

Among the 22.1 million Americans who used social media to look for employment, 78% found their job through Facebook, compared to 40% through LinkedIn and 42% through Twitter. Furthermore, Jobvite polled over 1,200 job seekers: 11% said they found their latest job from a social network.

"A year ago, Facebook redesigned the profile to make work info immediately visible, which prompted more users to keep it up to date," Constine adds. "Combined with the size of the user base and the frequency with which they visit the site, recruiters can both search a larger pool of applicants and expose job listings to a larger audience using Facebook than LinkedIn."

Mobile Recruiting on the Rise: Study

A separate study, conducted by Potentialpark, surveyed more than 30,000 job seekers worldwide and found that 19% of them use their mobile devices for career-related purposes (with more than 50% who would consider doing so).

Ironically, only 7% of employers have a mobile version of their career website and a mere 3% offer a mobile job app.

"So, what exactly are job seekers looking to achieve on their mobile devices?" wrote Erica Swallow of Mashable.com (Nov. 13). "Potential recruits want to use their mobile phones to look for jobs and receive job alerts -- but they have many other activities in mind." (See graph below.)

Retail training guru Kurt Reinhart spoke about Gen Y's affinity to social media at the iQmetrix Wireless Summit last month.

In his presentation entitled Recruiting and Retaining Gen Y, he said:

"Gen Y kids are very inclusive, not exclusive. Just look at Facebook. Get to know social media -- it will help you understand your Gen Y employees better." This certainly applies to your hiring practices as well, as the majority of wireless retail sales staff all into the Gen Y demographic.

So, are you recruiting new retail staff through Facebook, Twitter or other social networks? Please post your comments below.

Topics: Retail Operations, Mobile Industry, Business Intelligence

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