Daily Dose of iQ: Google's "Project Glass" Video Creates Buzz, Gets Spoofed

Apr 05, 2012 — Allan Pulga

Google launched a concept video yesterday for its augmented reality Google Glasses that it would one day like to manufacture.

Click here to view the entire video, which as of this printing, has been viewed over 4.2 million times.

On YouTube, Google describes the concept as follows:
"We believe technology should work for you — to be there when you need it and get out of your way when you don't.

"A team within our Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment."

The pros for Google Glasses are obvious:

  • Convenient: Access all the map and business information you need, hands-free.
  • Convenient: Send text messages/emails and post to your social media via voice-control.
  • Convenient: Schedule reminders, take photos and video chat hands-free.

Unfortunately for Google, so are the cons:

  • Dangerous: Having all these pop-ups is distracting. You run into things like lampposts and other pedestrians.**
  • Voice control: You may inadvertently accept or send messages and not be able to undo those activities.
  • Voice control: You look like an idiot, talking to yourself while walking through a bookstore.
  • Esthetic design: You look like an idiot wearing these ridiculous glasses (see below photo).
  • Fast Company published an article entitled, "4 Problems Google Glasses Have to Solve Before Becoming A Hit."

google glasses

**Not even 24 hours had passed before people started spoofing the "Project Glass - One day..." video. Below are a couple:

My colleague, Nancy Yu Wen Sun (iQmetrix Interaction Architect), says the biggest barrier to adoption of these glasses would be the fact that overnotifying users would distract them from real-life tasks. 

"There is a reason why cellphone use is prohibited while driving," she says.

"I believe users will find this device fun and fancy to use initially, but using it all the time? Probably not. I think of it like the Nintendo Wii: revolutionary at first use, but once the novelty wears off, it's just collecting dust underneath your TV."

Topics: Retail Operations, Wireless Trends, Mobile Industry, Customer Experience, Retail Marketing

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