TechCrunch reported yesterday (Oct. 14) that Google Shopping Express has changed its name to just "Google Express." It's also expanding to serve Chicago, Boston and Washington, D.C.
Previously, the service was only available in parts of Northern California, Los Angeles and New York City.
"The program, which offers instant shopping gratification to consumers in a growing number of U.S. cities, is now working to transition its more regular customers into paying members, who subscribe on either a monthly or annual basis for $10/month or $95/year, respectively," wrote TechCrunch's Sarah Perez.
Now in Chicago, Boston and Washington, D.C., Google Express was previously only available in Northern California, L.A. and NYC.
This new model is similar to Amazon Prime, which offers subscribers access to faster deliveries. Google Express, however, extends the privileges to non-subscribers at a rate of $4.99 per eligible order.
Google Express also expanded its list of vendor partners: "While Google Express already had a number of big-name brands on board, like Costco, Target, Staples, Office Depot, Walgreens, Toys R Us, Babies R Us, Whole Foods and more (shown below), today it announced the addition of 16 other merchants, which have been added to the service over the past couple of months," Perez added.
Google Express is available on iOS and Android.