Daily Dose of iQ: Google Planning Siri-like 'Assistant' for Release in 2012

Mar 05, 2012 — Allan Pulga

On Friday, Alexia Tsotis of TechCrunch.com reported Google is planning on releasing a voice-activated inboard phone app, called "Assistant," to compete with Apple's Siri. Sources say the product will be available by the fourth quarter of 2012.

"Google has had the in-house voice technology for ages — it hired Mike Cohen, the guy who started Nuance," wrote Tsotsis. "But ‘Assistant’ is set to go beyond Siri in many ways, most importantly in that the search company will retain complete control of all the layers involved."

Tsotsis reports that the Android team is building "Assistant" to interact with users in a personalized way (via search history, YouTube, Google+ use, etc.). It is also hoping to create a "Do engine," this is "less about returning search results and more about accomplishing real-life goals," Tsotsis wrote.

Of course, if anybody will be capable of building a more user-friendly and helpful tool than Siri, it's Google. They have the richest, most vast search database on the planet -- and have been in the news of late regarding their revamped privacy policy and data-tracking practices -- so they should know what kind of information we want at any given time, and in which format we prefer to get it. Kinda spooky, actually.

"Unlike Apple with Siri, Google is planning on extending this service to developers so they can build novel things," Tsotsis added. "Imagine the possibilities for apps, websites, etc. interested in hooking into ‘Assistant’"

Topics: Retail Operations, Wireless Trends, Mobile Industry, Customer Experience, e-Commerce

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