Daily Dose of iQ: Games Most Popular App Category in U.S.

Jul 07, 2011 — Allan Pulga

A new study by Nielsen research has found that games are the most popular type of mobile app in the U.S.

"The average mobile gamer plays 7.8 hours a month," said Nielsen in a release. "Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month."

This comes as a surprise to me, personally, because I play zero games on my iPhone. I do, however, see a lot of people playing smartphone games whenever I take the bus or the subway. But 7.8 hours a month? Come on.

Among paid app downloaders, 93% would pay for games, 87% for entertainment, 84% for productivity, 84% for maps, 77% for food and 76% for news apps. (See above graph.)

This means that most people would rather play games, entertain themselves, attempt to be productive, look something up on a map or eat instead of read the news.

I am averse to paying for apps, which says a lot about the apps I'm able to use. The free apps I do use are mostly for social networking, news, sports scores and the weather. Oh, and maps and movie times. I also use Shazam to find out song names and artists. That's about it.

Nielsen found that apps used in the past 30 days (paid or free) were ranked as: games, weather, social networking, maps, music, news, entertainment, banking, video/movies, shopping, dining, sports, productivity, IM/VoIP, food/drink, travel, health, education and household/personal care. (See above graph.)

Yeah, that makes more sense to me. Except the games part.

Topics: Wireless Trends, Mobile Industry, Customer Experience

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