Daily Dose of iQ: Black Friday Weekend Stats Up for Online, Down for In-Store

Dec 04, 2013 — Allan Pulga

Bloomberg News reported yesterday (Dec. 3, via Advertising Age) that, according to IBM, Cyber Monday hit a single-day record for online shopping, up 19% year-over-year. Mobile traffic accounted for 30% of total site visits, an increase of over 58% compared to last year.

Online spending on Black Friday went up 15% to a record $1.2 billion.Source: ComScore

Physical stores, on the other hand, experienced their first drop in Black Friday weekend sales revenue since 2009. "Because of the in-store slump, total purchases fell 2.9% to $57.4 billion during the four days beginning with the Nov. 28 Thanksgiving holiday, according to a survey commissioned by the National Retail Federation."

Total in-store purchases over Black Friday weekend dropped 2.9% to $57.4 billion.Source: NRF

Some other stats, compiled by Bloomberg:

  • "Tablets accounted for 9.8% of purchases, compared with 5.7% from smartphones, IBM said. Consumers also dished out more cash when buying on tablets, spending an average of $128.30 per order, compared with $110.95 for smartphones, the company said."
  • "Web sales this holiday season are projected to climb as much as 15% to $82 billion, more than three times faster than total retail growth of 3.9% to $602.1 billion, the National Retail Federation said."
  • "Forrester Research projects (holiday e-commerce revenue) to rise 15% to $78.7 billion. Online spending increased 15% to a record $1.2 billion on Black Friday, according to research by ComScore."
  • The U.S. Postal Service expects to ship 420 million packages during the 2013 holiday season, an increase of about 12% from last year. UPS said it expected to pick up 32 million packages on Cyber Monday, an increase of 10%.

Topics: Retail Operations, Wireless Trends, Mobile Industry, Customer Experience, e-Commerce

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