Daily Dose of iQ: A Better Search Engine, for Consumers

May 02, 2011 — Nancy Yu Wen Sun

On April 28, Nick Bilton of the New York Times blogged about what may be "the next era of consumer web search."

Created by Kevin O’ Connor (co-founder of DoubleClick), the new search engine FindTheBest.com provides a search result that is different from those of conventional search engines like Google and Bing. Based on the search terms entered, the website returns the optimal product and service results with a detailed comparison of expert ratings, consumer approval ratings, and many different credential measurements.

FindTheBest.com gives consumers an easy one-step solution to find the best rating system that applies. The startup is also looking to incorporate Facebook comments into their search apps.

Why it's interesting: By combining the power of social media and user ratings, FindTheBest.com is mining some of the most useful consumer information on the Internet. Websites like Yelp, Amazon, and Facebook provide fast and instant ratings on products and service, but don’t aggregate results and ratings like FindTheBest.com.

Twitter has faced a similar challenge, as users have trouble searching through or even finding old tweets. Another new website, called Post Po.st, acts as a search engine that allows users to find keywords in their past tweets, and in tweets they follow.

All of these websites are designed to make it easier to find meaningful information and –- in the case of consumer-related content –- to help people make more informed purchase decisions.

How it relates to my work: In building XQ, we want to provide a platform that helps users access the most relevant information as they search for their ideal phone. It is an ongoing process of understanding what data helps a customer make his or her purchase decisions. Is it a Twitter review, a friend’s Facebook post or a credible blog post? With the mighty power and popularly of smartphones, online reviews are playing a role in more consumers’ purchase decisions, even in while they are shopping in-store.

The trick will be to figure out what information they care to consult, and to deliver it quickly, conveniently and in a personalized way.

Topics: Retail Operations, Wireless Trends, Mobile Industry, Customer Experience, e-Commerce

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