CTIA 2011 Preview for Wireless Retailers

Mar 08, 2011 — Allan Pulga

It’s almost time again for the International CTIA Wireless 2011, the world’s largest wireless tradeshow. The event will be held from March 22-24, at the Orange County Convention Center in Orlando.

With a theme of “Mobile Life,” CTIA Wireless 2011 features more than 1,000 exhibiting companies, representatives of over a dozen different wireless-related industries, and over 40,000 professionals from 125 countries.

To help guide you through the conference agenda, I've identified the CTIA presentations and educational sessions most relevant for wireless retailers, with an emphasis on emerging technology and retail trends.

Don't forget to stop by and visit iQmetrix atBooth #4237!
CTIA 2011: March 22-24, 2011
Orange County Convention Center
Orlando, FL

We will be unveiling our exciting new platform, XQ Interactive Retail. Come and see us at the show to take a tour of the product.


CTIA 2011 Events for Wireless Retailers


Day One Keynote: Carrier CEO Roundtable
9:00 a.m. to 10:30 a.m.
Featuring: Ralph de la Vega (President and CEO of AT&T Mobile and Consumer Markets), Dan Hesse (CEO of Sprint Nextel), Philipp Humm (President and CEO of T-Mobile USA) and Dan Mead (President and CEO of Verizon Wireless)
Moderated by: Jim Cramer (Host, CNBC)

What’s Next? Defining the App Strategy
11:30 a.m. to 12:45 p.m.
Orange County Convention Center – S220 E
Apps are perfect for today’s mobile culture of rich media snacking on the go. But how has their simple interface and dynamically refreshed content affected the mobile strategies of the top content providers? Do Apps complement or replace mobile web? What are the top challenges in the App space? Are Apps here for the long haul or will we transition to a new content interface?

Location: Beyond Check-ins and Directions
12:30 p.m. to 1:45 p.m.
Orange County Convention Center – S220F
For all the buzz it’s generated, location actually may be one of the most underestimated services in mobile. How do we evolve to a world where location is at the center of all we are doing and is linked to questions like, “Where am I?” “What’s happening around me?” “Who do I know around me?” With the emergence of high-speed 4G/LTE networks, how will carriers and their application partners ensure that customer experience is not degraded waiting for location? What does the increased use of multi-mode location services bring? What role will LBS play in emergencies and disasters?

Retail Revolution: Savvy Shoppers go Mobile
2:30 p.m. to 3:45 p.m.
Orange County Convention Center – S220F
Discover how retailers and brands are leveraging social networking, presence and payment via wireless devices to increase both in-store sales and on-the-go purchases via the mobile. Compelling case studies will detail strategies for leveraging the mobile channel to engage consumers from browsing on through the purchase/decision process to boost both consumer loyalty and revenues.


Devices: Beyond Buttons – See me, feel me, touch me
11:30 a.m. to 12:45 p.m.
Orange County Convention Center – S230A
Explore the revolutionary developments in how users interact with their devices, and how ever-smarter devices will adjust to their surroundings to improve user experience. What new gestures will control your next device? When and how will 3-D come to the small screen? See device demos that challenge the conventional wisdom about user interface.

Power Session: Mobile CE – New Trends and Products
2:00 pm. to 3:15 p.m.
Orange County Convention Center – S230A
Rapidly-increasing access to mobile broadband and the proliferation of smartphones, tablets, and other mobile internet devices has resulted in an unprecedented period of innovation in the consumer electronics space. Come hear from the leaders in the field who are driving the development of new products and services - and get a glimpse into the future of mobile. You'll learn what types of products you can expect to see over the coming months and years and hear about the capabilities that will bring new applications leveraging video, voice, content and connectivity to market.

The Future of Retail is Wireless. The Future of Wireless is Retail.
2:00 p.m. to 5: 00 p.m.
Orange County Convention Center – S330A-B
Retailers of all types are embracing the wireless category because of its growth and profitability. But competing in the wireless market is more complicated than ever. Wireless has evolved from an industry of cell phones to broadband connections, tablets, gaming devices, health care products...the list grows every day. In a market that is expanding and specializing at such a dizzying pace, how do you identify the technologies, and then specific products within, that are right for your customers?

Hit the Target: Location Based Advertising
3:30 p.m. to 4:45 p.m.
Orange County Convention Center – S230C
Location based advertising promises big returns through linking a user’s physical location with key consumer demographics. But what are the true capabilities and limitations of today’s location-tracking technologies? What type of campaigns leverage location to its fullest? How are consumers reacting to location based ads? What are the specific LBA challenges remain and how can the market overcome them? This session look into some real life examples of location based campaigns in the market today and points to new thinking about this technology.


Day Three Keynote: The Power of Wireless – New Technology and Trends Shaping Our World
9:30 a.m. to 10:30 a.m.
Featuring: Kenneth Roth (Executive Director, Human Rights Watch), John Stanton (Chairman, Trilogy International Partners), Biz Stone (Co-founder, Twitter)
Moderated by: Michelle Caruso-Cabrera (Anchor and Reporter, CNBC)

Industry Expert Guided Floor Tour: Devices
12:15 p.m.
Cost: $65
Orange County Convention Center, North/South Building
These expert guided tours, led by an expert analyst from Ovum, will provide attendees with insight and in-depth knowledge of the companies on the show floor and help attendees understand important participants in the show, their relevance to the market, and their key announcements.

Topics: Mobile Industry, CTIA

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