Brand Health Check: 3 Aspects to Keep Top of Mind

Jan 16, 2017 — Channing Kochylema
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Everywhere we look, we’re met with brands from many different markets.

Some brands are more recognizable than others, however, no matter the size of the company behind a brand, each company has one thing in common; They all do their utmost to protect the integrity of their brand. Here are three things that are important to brand health. 

Brand Infringement

Each year, companies go to battle to make sure that consumers are aware of their brand but to also ensure that other companies don’t infringe upon their brand and use it for their own gains. Brand infringement is something that happens on a fairly regular basis all over the globe and while imitation is the highest form of flattery, it can have a detrimental effect on how your brand is perceived in the public eye. It’s for this reason that companies spend millions of dollars annually to protect this perception. Be sure to keep a keen eye on your market space, but do not ignore others as infringement can happen in many ways.

Brand Creation: Take Your Time 

It’s important to take your time when creating your brand; it’s something that’s going to stick with you for a long time and it’s hard to change. Be sure to that all aspects are considered right down to the last detail. Coloration and design are important from a marketing standpoint so that you can be sure your brand is marketable and recognizable. Beware, though, as I mentioned above you want to do your research so as to not infringe on other brands!

Tell Your Brand Story

Be unique in the story that you tell and make sure that your story is consistent across all mediums and/or suite of products that you offer consumers. Fortune favors the bold. Create something memorable and recognizable so that your brand stands out from the rest within the minds of your consumers.

There are many other aspects of a brand that you will need to consider, but these are essential characteristics for any brand. Keep them in mind as your brand grows and evolves throughout the marketplace.

Now that you have all that in mind, another essential aspect is that your employees are ambassadors of your brand. The following whitepaper offers tips on how to make that possible. 

Get Your Free Whitepaper Now

 

Topics: Retail Marketing

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