Posts by Tara Bartlett

Specialty Retail

4 Ways to Personalize the Customer Journey

According to Accenture’s 2018 Personalization Pulse Check, 91% of consumers are more likely to shop with brands …
Retail Operations

How Retailers Can Beat the Post-Holiday Blues

The holiday season is one of the busiest shopping periods of the year and undoubtedly results in a huge boost to …
Business Intelligence

4 Data Points to Track Customer Satisfaction

Have you ever called a customer service number, and then sat on hold for 20 minutes? Not only was listening to the …
Wireless Trends

Tech Is the New Jewelry; Connect With Your Mom This Mother's Day

Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying …
Retail Operations

Two Sure Fire Ways to Improve Your In-Store Experience

Although the quality of your in-store experience depends on many variables, there are two powerful areas we …
Retail Marketing

How to Prove the Value of Your Omnichannel Marketing Efforts

Omnichannel marketing has become a hot topic for retailers and marketers in the past few years. Marketing …
Wireless Trends

Keep it Simple: Consumers Crave Brand Simplicity

Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a …
Customer Experience

Why Retailers Must Personalize or Perish

Increasingly it no longer matters to consumers whether they are online or in-store: they expect a combination of …
Wireless Trends

How Retailers Are Incorporating VR to Boost Their Brands

By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in …
Retail Operations

What Omnichannel Retail Really Means for Your Brand

While there's plenty of general wisdom out there to help businesses get started with omnichannel retail, most …
Retail Marketing

3 Tips to Up Your Retail Marketing Game

How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly …
Customer Experience

Sephora: Marrying Physical and Digital

Yes, I COULD just go to Sephora.com and place an order, replenish my current favorites and try new items based on …