The Latest Scoop on Wireless Retail

Tara Bartlett

Recent Posts

4 Data Points to Track Customer Satisfaction

Have you ever called a customer service number, and then sat on hold for 20 minutes? Not only was listening to the elevator music annoying, but you also spent 20 minutes of your life waiting to solve a problem that probably only took five minutes to fix.

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Tech Is the New Jewelry; Connect With Your Mom This Mother's Day

Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase.

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How to Prove the Value of Your Omnichannel Marketing Efforts

Omnichannel marketing has become a hot topic for retailers and marketers in the past few years. Marketing strategies that span across channels have been shown to benefit small- to medium-sized enterprises and improve consumers' shopping experiences.

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Two Sure Fire Ways to Improve Your In-Store Experience

Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize. 

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How Retailers Are Incorporating VR to Boost Their Brands

By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.

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Keep it Simple: Consumers Crave Brand Simplicity

Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.

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Why Retailers Must Personalize or Perish

Increasingly it no longer matters to consumers whether they are online or in-store: they expect a combination of entertainment, convenience and increasingly so, personalization.

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What Omnichannel Retail Really Means for Your Brand

While there's plenty of general wisdom out there to help businesses get started with omnichannel retail, most advice needs to be adapted to fit the industry. An omnichannel strategy isn't a one-size-fits-all solution—the same tactics that work for a car dealership won't necessarily fly for a coffee shop.

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3 Tips to Up Your Retail Marketing Game

How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?

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Sephora: Marrying Physical and Digital

Yes, I COULD just go to Sephora.com and place an order, replenish my current favorites and try new items based on savvy recommendations fueled by my past purchase history, and I do this from time to time for convenience sake, however, it’s just way more fun to visit a Sephora store!

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Daily Dose of iQ: Microsoft's Nokia Devices Acquisition Marks End Of Old Mobile Era

By now you’ve probably heard the news that Microsoft acquired Nokia’s devices business for $7.2 billion.

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Daily Dose of iQ: AT&T Retail Chief Explains 'The Store of the Future'

In August, AT&T customers in La Grange, Illinois, a suburb of Chicago, were the first to experience a new concept store AT&T leaders believe reflects the future of retail.

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Daily Dose of iQ: In Talks With Vodafone, Verizon Banks on Wireless Future

UPDATE (Sept. 2): Since this article was published Aug. 30, Verizon Communications and Vodafone reached an agreement in which Verizon will pay Vodafone $130 billion fo rits 45% stake in Verizon Wireless.

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