The holiday season is one of the busiest shopping periods of the year and undoubtedly results in a huge boost to retailers' bottom line. It is also often an unpredictable, chaotic, and overwhelming time. As a result, the period right after the holidays can be both a bit of a let-down and a huge relief for retailers.
Have you ever called a customer service number, and then sat on hold for 20 minutes? Not only was listening to the elevator music annoying, but you also spent 20 minutes of your life waiting to solve a problem that probably only took five minutes to fix.
Stressing about the perfect gift for mom this year as Mother’s Day quickly approaches? It seems we’re all trying to outdo last year’s gift or in my case, trying to one up our siblings with a better gift. An NRF survey conducted by Prosper Insights & Analytics revealed shoppers will spend the most ever this Mother’s Day, averaging about $186 a purchase.
Although the quality of your in-store experience depends on many variables, there are two powerful areas we firmly suggest you emphasize.
By now, most of us have experienced our first ‘VR’ moment. Mine transported me from the tradeshow floor at NRF in New York to Huntington Beach where I, very awkwardly but incredulously, surfed alongside dolphins.
Life is complicated. Shopping shouldn’t be. When I think about some of my favorite retailers and brands there is a commonality of simplicity.
Increasingly it no longer matters to consumers whether they are online or in-store: they expect a combination of entertainment, convenience and increasingly so, personalization.
While there's plenty of general wisdom out there to help businesses get started with omnichannel retail, most advice needs to be adapted to fit the industry. An omnichannel strategy isn't a one-size-fits-all solution—the same tactics that work for a car dealership won't necessarily fly for a coffee shop.
How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day?
Yes, I COULD just go to Sephora.com and place an order, replenish my current favorites and try new items based on savvy recommendations fueled by my past purchase history, and I do this from time to time for convenience sake, however, it’s just way more fun to visit a Sephora store!
By now you’ve probably heard the news that Microsoft acquired Nokia’s devices business for $7.2 billion.
In August, AT&T customers in La Grange, Illinois, a suburb of Chicago, were the first to experience a new concept store AT&T leaders believe reflects the future of retail.