In one of our recent blogs, What is Endless Aisle? Two Important, But Very Different, Definitions we discussed the difference between endless aisle as fulfillment and endless aisle as an interactive kiosk.
In my recent blog, Omnichannel is BS? I Disagree, I talked about people being frustrated with overuse of the term omnichannel. The only thing more frustrating is the lack of retailers and brands achieving an omnichannel strategy.
There has been a lot of conversation lately around the concept that omnichannel is BS. Yes, the term has been overused to the point that people may be sick of hearing it, but in my opinion, the concept and need for omnichannel experiences is more vital than ever. And until someone has a new or better buzz term for it, “omnichannel” is here to stay.
Keeping up with customers isn’t easy. It’s a time for optimists and fast movers. The next few years in retail are going to bring more changes as we get deeper into the age of the consumer.
Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.
By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?
According to the recent Digital Signage Future Trends 2017 report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year.
The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels their customers were engaging with and being consistent across them because the channels didn’t exist.
Our team was in “Retail Disneyland,” also known as New York City, for NRF last week. We had a fantastic week and had the opportunity to meet so many great people! Below are a few of our key takeaways from Retail’s Big Show.
What if I told you the retail experience is broken? Most people go into defense mode and tell me all the reasons retail and especially the in-store experience are still important.
In today’s shopping world you cannot JUST be a retailer. You must be an orchestrator for each shopper. You must design such an in-store experience that your customers want to keep returning.
It’s a bird! It’s a plane! Never mind, it’s better. It’s an in-store technology pilot that can help you provide a unique brand experience for your customers.