The Latest Scoop on Wireless Retail

Megan Howse

Recent Posts

GlobalShop Recap: Millennials, Hipsters, and More

Keeping up with customers isn’t easy. It’s a time for optimists and fast movers. The next few years in retail are going to bring more changes as we get deeper into the age of the consumer.

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Online or In-Store: What's Your Fit?

Someone recently said to me “in-store is a goner” and I couldn’t help but feel defensive. I politely disagreed and stated that it’s changing, but in my opinion, isn’t going anywhere.

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Need Help Defining Your Customer's Path to Purchase? We've Got You

By now most retailers realize they need to work towards achieving an omnichannel strategy for their customers. Over and over I hear people say the first step in doing so is to define your path to purchase. But how do you begin to do that?

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To Digital Signage... And Beyond! The Future of Digital In-Store

 

According to the recent Digital Signage Future Trends 2017  report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year.

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The DO’s & DON’Ts of Fixing the Store Experience

The in-store experience was designed and built long before omnichannel existed. Brick- and-mortar stores weren't about understanding which channels their customers were engaging with and being consistent across them because the channels didn’t exist.

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NRF Recap! 4 Tips to Redefine Retail

Our team was in “Retail Disneyland,” also known as New York City, for NRF last week. We had a fantastic week and had the opportunity to meet so many great people! Below are a few of our key takeaways from Retail’s Big Show.

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The Retail Experience is Broken. Agree or Disagree?

What if I told you the retail experience is broken? Most people go into defense mode and tell me all the reasons retail and especially the in-store experience are still important.

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Orchestrate Your Brand Stage: 6 Ways to Design The Perfect Retail Experience

In today’s shopping world you cannot JUST be a retailer. You must be an orchestrator for each shopper. You must design such an in-store experience that your customers want to keep returning. 

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Flight Plan: 4 Steps to Pilot In-Store Technology

It’s a bird! It’s a plane! Never mind, it’s better. It’s an in-store technology pilot that can help you provide a unique brand experience for your customers.

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Emotional Retail: Appealing to the Senses

Retail started out with small, “mom and pop” shops where everyone knew your name and likely your order as well. With automation we lost that authentic experience.

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The Future of Retail: Emotion, Experience & Empowerment

The content from IRDC was so inspiring we just had to share more! For part one of our key takeaways check out our previous blog here.

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An eTail East Recap: Bridging Digital & Physical

Our team attended eTail East 2016 in Boston last week along with the top retailers across the continent all looking to transform retail together. 

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Harness the Magic of Mobile

In the beginning of the omnichannel buzz, a lot of retailers and brands felt threatened by e-commerce, mobile purchasing, and showrooming.

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