You may be tired of the debate over brick-and-mortar vs. online retail—and rightfully so. As new technologies continue to change the way people shop, many have anticipated the death of brick-and-mortar stores at the hands of e-commerce. But as our shopping habits change over time, wireless retail remains somewhat of an outlier: the in-store experience has stayed crucial to the industry, as customer education is essential to completing a sale. At the same time, the potential for selling plans and products online has changed retailers' tactics and marketing efforts. It's no wonder why so many wireless retailers are wondering which sales channels to focus their efforts on.
I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that!
I came to realize that an API, or an Application Program Interface, could help increase business efficiencies and somehow connect different software systems together but that was the extent of my knowledge.
Today we’re going to break APIs down a bit and explain just some of the things that they can do for you.
Dropship is a service that allows you to integrate RQ directly with your accessory suppliers. This enables your sales associates to increase their accessory attachment rates, whether the item is in-stock or not! If you’re not familiar with Dropship, you may want to check out the basic details in our recent blog, How They Work: Defining Endless Aisle, Dropship & RQ.
The beginning of a new year offers a great opportunity for retailers to assess their processes and identify places to improve efficiency. Every retailer’s goal should be to increase revenue from the year before, and sometimes all it takes to achieve a greater level of success is to make a few simple changes to existing operations. So, instead of using precious time and energy attempting to reinvent the wheel, consider some of the simple adjustments below in order to set your wireless store up for success in 2018.
Has your local mall been boarded up yet? Not a store left open, tumbleweeds blowing across the empty, cracked parking lot? Isn’t Amazon forcing all the malls to close down?
Oh... you were just there yesterday and struggled to find a parking spot? We had a feeling that might be the case. See, despite all the talk, the great retail apocalypse just isn’t the doomsday some analysts expected.
If you do any holiday shopping—and chances are you do—then you've probably noticed that the way you shop has changed in the last few years. Gone are the days of getting ads in the newspaper, scanning all of them for the best Black Friday prices, and heading to a store in hopes that they still have the one thing you want.
Neglecting to plan for Black Friday is like going rock climbing without ropes—it makes something that’s already difficult a whole lot harder. Black Friday is one of the most intense shopping days of the year, and the outcome for retailers can be spectacular or stressful depending on how well they're prepared. Set yourself up for success this holiday season with these seven simple steps.
The dynamic duo of Dropship and Endless Aisle are the products your service & repair shop needs to ramp-up revenue and always be closing on sales.
If you’re already convinced, great! However, it’s likely that you don’t believe me just yet. In order to understand this no-brainer business decision, it’s important to know what the heck Dropship and Endless Aisle actually are!
Black Friday is less than a month away and the holiday season is almost upon us. Online and in-store sales will start to go through the snow-covered roof, but who wouldn’t want to take advantage of the most profitable season of the year. I’m here to give you the gift that keeps on giving: Endless Aisle and Dropship.
The science of consumer psychology has advanced significantly in recent years. This is true for both our ability to understand customers and for using psychology to influence and persuade consumer behavior. Aspects of consumer psychology have been engineered into retail environments for decades. But now that retail is evolving into an omnichannel environment, it's time to reconsider old approaches.
Omnichannel has been a major buzzword in retail for years, but what does it actually mean for the very unique wireless industry?
It's important to create a consistent customer experience across channels and wireless is no exception. Check out our video blog as we walk through the steps of a wireless customer journey and changes wireless dealers can implement along the path to purchase.
Today’s customers have high expectations of digitally enabled sales associates. According to a Forrester Report, when shopping in store:
- 60% of customers expect mobile equipped sales associates to be able to look up product information.
- 58% of customers expect mobile equipped sales associates to be able to check additional store inventory.