Think about how you shop—do you go into stores or browse online? Do you click through to product pages from Instagram accounts, or are you interested in Sponsored Ads on Facebook? Do you ever get inspired to buy a product from a billboard or print advertisement?
Choosing a new cell phone can come with a lot of pressure; not only are they expensive, but with so many choices it can be hard to know if you're buying the right one. That's why wireless retailers who don't use omnichannel technologies are starting at a disadvantage when you decide it's time for a new phone.
Shopping used to be one-dimensional. You would either go to the store, or buy something out of a catalog, and that was it. Today, there are so many different ways to shop that not only can the experience be more fun, it can also feel limitless. After all, you can also buy almost anything from anywhere and have it arrive at your door within days.
For wireless retailers' business strategies to succeed, they need to incorporate feedback. Companies pursuing an omnichannel approach should test different tactics and measure their results.
Wireless retailers faced with declining foot traffic to their brick-and-mortar stores can implement omnichannel marketing strategies to remedy the problem.
Anyone in omnichannel roles—such as chief omnichannel officer or director of omnichannel—needs to pay attention to feedback to ensure they know when to update their omnichannel strategies.
In order to ensure customers will complete their consumer journeys, companies need to provide a quality retail experience. Now that the world revolves around technology and sharing, the encounters consumers want with brands are more personal than ever.
Contrary to the buzz about e-commerce replacing brick-and-mortar, getting consumers in the doors of physical retail locations remains crucial to brands' success.
Retailers must constantly adapt their omnichannel strategies to incorporate new technologies. In general, a solid omnichannel retail strategy should center on the customer, providing them with new ways to engage with the brand story.
For the past few years, Deloitte has released an annual consumer review focusing on digital predictions. The Deloitte Consumer Review: Digital Predications 2017, published in March, analyzes the top innovations that alter the relationship between consumers and brands.
Omnichannel strategies are becoming increasingly integral to retail marketing and established job titles are shifting accordingly.
Whether it's a new country coffee table or a swivel recliner, furniture purchases are never easy to make. They require time and research for shoppers to feel confident that they're making the right decision.
The concept of endless aisle is a simple yet effective solution: using a kiosk or tablet, retailers are able to move their online merchandising strategy into their brick-and-mortar store.