The Latest Scoop on Retail

Madison Dufault

Recent Posts

Customer Loyalty: What Keeps a Customer Coming Back?

Apr 21,2017 — Madison Dufault

There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way to shop at a particular store. But what is the secret ingredient to building brand loyalty? I know for myself there are a few key reasons why I choose to stay true to a brand.

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Why You Should Empower Sales Reps to be Educated and Engaged Brand Ambassadors

Mar 23,2017 — Madison Dufault

With the emergence of new technology, it is often assumed that sales associates will be of less importance to retailers. That assumption is inaccurate.

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The In-Store Experience is Still Crucial for These Key Reasons

Feb 28,2017 — Madison Dufault

With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers would be drawn to shop online as opposed to shopping in-store.

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The Psychology of the Multichannel Shopper

Jan 23,2017 — Madison Dufault

When you think of buying an item what’s your first step? Is it to search online for that product or do you go directly to the store and purchase? Likely it’s a mixture of online and in-store.

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Shape the Future of Your Brand With In-Store Events

Oct 26,2016 — Madison Dufault

Pokemon Go lures, fitness classes and community forums are just a couple of ways that in-store events draw customers.

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Why Create an Omnichannel Experience?

Sep 12,2016 — Madison Dufault

“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly does it mean and is it here to stay?

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3 Design Considerations for Enhancing the In-Store Experience

May 25,2016 — Madison Dufault

The opening of Apple’s new flagship store in San Francisco brings to light many ideas about how to create the best in-store experience for customers. Not only is the store breathtaking, but it’s also a great example of what tomorrow’s store should take into consideration.

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Delivering a Stellar In-Store Experience

Apr 27,2016 — Madison Dufault

Imagine you’re walking into your favorite store. What do you think of first? The displays in the front window? The friendly store clerk? The smell of the store? Likely it was a little bit of everything.

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Shopping With Millennials

Apr 11,2016 — Madison Dufault

 

One current challenge that retailers face is how to deal with a customer base that is increasingly tech savvy. The Millennials or Generation Y are becoming the majority of customers and it’s crucial to understand their purchasing habits.

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Forget Like... Retailers Will Love the New Facebook Reactions

Mar 03,2016 — Madison Dufault

Facebook recently released its new Reactions to global fanfare. Not only can people “like” a post on Facebook they’re now able to express love, laughter, excitement, sadness or anger all with the click of a button. What does this mean for retailers? These new emotions will allow retailers to have a better understanding of their audience and what they would like to see on their News Feeds.

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The Changing Retail Experience: 3 Things Your Customers Want

Jan 28,2016 — Madison Dufault

While the so-called decline of the bricks-and-mortar store has been touted within circles for years; e-commerce giant, Amazon, has just opened its first physical store. As online and physical stores merge, the introduction of omnichannel retail solutions becomes crucial for physical retailers to create a seamless experience for the consumer.

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