Posts by Madison Dufault

Wireless Trends

Should Kids Have Cell Phones? Why?

Should kids have cell phones? It’s a question that’s certain to raise a few eyebrows and a lot of voices. While …
Customer Experience

Customer Loyalty: What Keeps a Customer Coming Back?

There are a handful of brands that I’m extremely dedicated to. In most cases, I will go completely out of my way …
Customer Experience

Why You Should Empower Sales Reps to be Educated and Engaged Brand Ambassadors

With the emergence of new technology, it is often assumed that sales associates will be of less importance to …
Retail Marketing

The In-Store Experience is Still Crucial for These Key Reasons

With the onslaught of e-commerce stores and advancements in technology, an assumption would be that consumers …
Wireless Trends

The Psychology of the Multichannel Shopper

When you think of buying an item what’s your first step? Is it to search online for that product or do you go …
Customer Experience

Shape the Future of Your Brand With In-Store Events

Pokemon Go lures, fitness classes and community forums are just a couple of ways that in-store events draw …
Customer Experience

Why Create an Omnichannel Experience?

“Creating a great omnichannel experience” is constantly being thrown around in the retail world but what exactly …
Customer Experience

3 Design Considerations for Enhancing the In-Store Experience

The opening of Apple’s new flagship store in San Francisco brings to light many ideas about how to create the best …
Customer Experience

Delivering a Stellar In-Store Experience

Imagine you’re walking into your favorite store. What do you think of first? The displays in the front window? The …
Customer Experience

Shopping With Millennials

  One current challenge that retailers face is how to deal with a customer base that is increasingly tech savvy. …
Retail Marketing

Forget Like... Retailers Will Love the New Facebook Reactions

Facebook recently released its new Reactions to global fanfare. Not only can people “like” a post on Facebook …
Endless Aisle

The Changing Retail Experience: 3 Things Your Customers Want

While the so-called decline of the bricks-and-mortar store has been touted within circles for years; e-commerce …