The Latest Scoop on Retail

James Westgate

Recent Posts

3 Simple Steps to Build Your Omnichannel Presence

May 25,2017 — James Westgate

Omnichannel retail strategies unite online and offline channels to deliver a unified shopping experience to customers. Today’s consumers no longer shop only in-store or online. Instead, they fluidly switch from one channel to another, expecting a seamless brand experience across brick-and-mortar, mobile, desktop, print, and more.

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In the Eyes of the Consumer: 3 Ways to Make a Brand More Trustworthy

Mar 22,2017 — James Westgate

Building brand trust is crucial for retailers as the marketplace becomes increasingly crowded and consumers become increasingly savvy. While trust is often hard won, it is very easily lost.

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