As a wireless retailer, you have probably already tried a few tactics to improve your store's foot traffic. Maybe you've run a social media campaign on Instagram, or shared virtual coupons that can only be redeemed in-store. The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics.
With e-commerce sales taking an increasing amount of the retail market share over the past few years, there has been speculation that brick-and-mortar stores will not stand the test of time.
In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.
An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.
The complex relationship between consumer behavior and visual merchandising has become a perennial topic for marketing researchers. Different factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience.
The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.
New developments in the retail industry can help prepare businesses to adapt and take advantage of the latest technology—including automation.
Several new retail technologies are emerging today, and they can make the customer experience more convenient and enjoyable. We'll look at three of these popular trends—the Internet of Things, 3D printing, and augumented/virtual reality—to see how you might incorporate them into your stores in the new year.
It's fair to say that customers have high expectations when it comes to the retail experience—they want accessible navigation, accurate information, and knowledgeable sales staff.
Not all consumers have the same preferences, but research into shopper psychology suggests there are plenty of ways brick-and-mortar stores can appeal to their patrons.