The Latest Scoop on Retail

Christopher Krywulak

Recent Posts

3 Psychology Tips to Boost Foot Traffic To Your Store

Sep 18,2017 — Christopher Krywulak

As a wireless retailer, you have probably already tried a few tactics to improve your store's foot traffic. Maybe you've run a social media campaign on Instagram, or shared virtual coupons that can only be redeemed in-store. The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics.

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3 Things to Consider When Redesigning Your Store for the Future

Aug 14,2017 — Christopher Krywulak

With e-commerce sales taking an increasing amount of the retail market share over the past few years, there has been speculation that brick-and-mortar stores will not stand the test of time.

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Keep Your Wireless Customers Happy With Omnichannel Strategies

May 25,2017 — Christopher Krywulak

In today's era, as brick-and-mortar and online visions for retail are commingling, wireless retailers need omnichannel strategies that address their customers' needs across both online and offline realms.

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4 Easy Ways to Make Your Brand More Consumer-Friendly

Mar 22,2017 — Christopher Krywulak

An omnichannel retail strategy doesn't need to be complicated. At its core, the aim of omnichannel retail is to provide a cohesive customer experience across different channels. Brands should seek to not only provide consumers with products they want, but also with positive experiences.

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How Do Visuals Influence Consumer Behavior?

Mar 22,2017 — Christopher Krywulak

The complex relationship between consumer behavior and visual merchandising has become a perennial topic for marketing researchers. Different factors—like color psychology, emerging digital trends, and emotional design—can all play a part in the shopping experience.

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Shopper Psychology: Understanding the Why Behind Merchandising Best Practices

Mar 12,2017 — Christopher Krywulak

The best merchandising practices are often rooted in behavioral science. Many studies have shown that customers will react in expected ways to certain in-store triggers, including colors, store layouts, and video displays.

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Where Does Automation Fit into the Future of Retail

Feb 03,2017 — Christopher Krywulak

New developments in the retail industry can help prepare businesses to adapt and take advantage of the latest technology—including automation.

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3 Key Retail Technology Trends to Consider in 2017

Dec 27,2016 — Christopher Krywulak

Several new retail technologies are emerging today, and they can make the customer experience more convenient and enjoyable. We'll look at three of these popular trends—the Internet of Things, 3D printing, and augumented/virtual reality—to see how you might incorporate them into your stores in the new year.

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How Omnichannel Retail Cures 4 Common Customer Pain Points

Dec 18,2016 — Christopher Krywulak

It's fair to say that customers have high expectations when it comes to the retail experience—they want accessible navigation, accurate information, and knowledgeable sales staff.

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3 Ways to Transfer Your E-Commerce Presence to an In-Store Experience

Dec 02,2016 — Christopher Krywulak

Forget what people have been saying for years: brick-and-mortar isn't dead. It's telling when online giants, such as Amazon, have decided to open more brick-and-mortar locations. In fact, a 2016 PwC report says that physical stores are "operating from a position of strength."

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3 Facts About Shopper Psychology to Guide Your Visual Merchandising Efforts

Nov 14,2016 — Christopher Krywulak

Not all consumers have the same preferences, but research into shopper psychology suggests there are plenty of ways brick-and-mortar stores can appeal to their patrons. 

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