The Latest Scoop on Wireless Retail

Brayden Gervan

Recent Posts

Daily Dose of iQ: Are Hyper-local Deals Worthwhile or Just a Passing Fad?

Dana Mattioli and Miguel Bustillo of the Wall Street Journal wrote an article yesterday on how some retailers are hoping "geo-fencing" -- sending promotions to people's phones as they come within a few hundred yards of their stores --can help win them new and repeat business.

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Daily Dose of iQ: Manage Retail "By the Right Numbers"

What are common customer frustrations with the in-store experience?

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Daily Dose of iQ: The Importance of Building Trust to Convert Sales

Martin Lindstrom, author of Brandwashed and Buyology, wrote a column for Fast Company yesterday about the role that trust plays in the sales process.

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