The Latest Scoop on Retail

Beth Wanner

Recent Posts

How Wireless Retailers Can Compensate for Seasonal Lulls

Jun 11,2018 — Beth Wanner

All retail businesses are susceptible to seasonal peaks and lulls. Exactly when businesses experience these highs and lows is dependent upon factors like the business’s location and product category—after all, winter coats will of course be more popular during the winter season, and this season occurs at different times of the year around the world—but for wireless retailers everywhere, November and December are undeniably the best months for business. Approximately 30% of all the electronics sold annually in the U.S. are purchased between Thanksgiving and the Christmas holidays, with Apple alone selling more than 77 million iPhones in the just last quarter of 2017. ‘Tis truly the season to be a wireless retailer.

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8 Essential Steps to Increase Profits and Stay Competitive

Feb 15,2018 — Beth Wanner

From selling high-consideration products with constantly changing variety to long repurchase cycles, multi-layer sales transactions, and complex add-ons, cell phone dealers face some unique challenges in the world of retail. Add in increasing competition and changing consumer demands, you may be asking yourself, how can you manage to increase profits and stay competitive at the same time?

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Are You Scaring Away Customers? 3 Tips to Improve the Wireless Store Experience

Oct 27,2017 — Beth Wanner

Halloween may be fast approaching but I’ve experienced some downright terrifying situations in wireless stores every day of the year. How can you make sure you aren’t scaring away customers? Check your stores for these 3 spooky phenomena…

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3 Things to Look for When Choosing a POS for Your Repair Shop

Sep 22,2017 — Beth Wanner

Last week I attended the Wireless Repair Expo which was put on in partnership with Mobile World Congress Americas’ inaugural event.  If you haven’t been to the Repair EXPO before, make sure it’s on your radar for next year as it was amazing to see so many people come together to strengthen the service & repair industry and make significant strides toward creating meaningful standards.

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An Interview on the Future of Wireless Repair: Where the Industry’s at and Where it’s Going

Aug 21,2017 — Beth Wanner

If you’ve attended any wireless repair events, you’re likely (or should be) familiar with Michelle James. Michelle is the producer behind Wireless Repair Events and most notably the Wireless Repair EXPO and is dedicated to building the repair community alongside strengthening the standards within the industry.

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How to Save Time and Money with Carrier-Specific Integration

Jul 19,2017 — Beth Wanner

In the wireless industry, it’s a constant struggle to shave time off transactions (particularly activations) and maximize every dollar. If you’re a wireless dealer, I’m willing to make a bet that reconciling commissions with your carrier causes the regular onset of a headache you can set your watch to.

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3 Ways to Use Google Physical Web in Retail

Jul 10,2017 — Beth Wanner

The following is a guest post from Cate Trotter of Insider Trends

Are beacons part of your retail strategy? Are you taking the traditional approach or the Google one? While the majority of beacons used in retail are designed to work with a specific app, Google’s Physical Web is a much more open concept. The main issue with current beacons is that they require customers to download and open a specific app in order to trigger your content. This is a significant barrier to uptake.

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5 Best Practices for Operating Your Cellphone Repair Shop

Jul 05,2017 — Beth Wanner

The Service & Repair industry is a hot market right now, and as more players get into the game, the challenges of bringing repair shops up to speed with adopting best practice standards is coming to the forefront.

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What is Endless Aisle? Two Important, But Very Different, Definitions

Jun 02,2017 — Beth Wanner

It seems the wireless retail industry is teeming with buzz words these days. Not only do you have to know your omnichannel from your IoT but many of these terms can mean different things depending on who you ask. The latest concept everyone is talking (and confused) about is endless aisle.

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5 Steps to Achieve Real-Time Personalization

May 12,2017 — Beth Wanner

Understanding your customers’ path to purchase has never been more complicated. It’s no longer so much a linear path, but more closely resembles a maze where your shoppers can enter and exit just about anywhere.

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Retailers at Shoptalk Focus on Innovative Experiences and the Move from Digital to Physical

Mar 28,2017 — Beth Wanner

Thousands of retailers hit the Las Vegas strip last week for Shoptalk’s second annual retail conference. Shoptalk is the perfect combination of inspiring keynotes, impressive retailer interviews with the likes of leaders from Target, Lowes, Rebecca Minkoff, Sephora, and many others, and the latest in retail technology from the big-name giants down to incredibly innovative startups.

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Spring Cleaning: 3 Ways to Breathe New Life Into Your Store Experience

Mar 15,2017 — Beth Wanner

Spring is right around the corner. It’s the season that signifies new life and inspires many to shake off winter by dusting off their homes in a fury of spring cleaning. It is also the time many retailers will have marked down their winter stock to make room for the spring season.

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What is a Commerce Platform? (And Why Retailers Should Care)

Feb 20,2017 — Beth Wanner

If you’re a multi-channel retailer with omnichannel challenges, chances are you’ve heard the term “commerce platform” flying around lately. But what does it mean?

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