Neglecting to plan for Black Friday is like going rock climbing without ropes—it makes something that’s already difficult a whole lot harder. Black Friday is one of the most intense shopping days of the year, and the outcome for retailers can be spectacular or stressful depending on how well they're prepared. Set yourself up for success this holiday season with these seven simple steps.
1. Start as early as possible.
2. Recalibrate the staff mix.
3. Update stores and signage.
4. Offer amazing deals.
5. Leverage omnichannel tactics.
6. Make it easy to buy.
7. Learn from past Black Fridays
Once Black Friday is all planned out, don't forget to plan for the next sales holidays, too. Small Business Saturday and Cyber Monday follow close on the heels of Black Friday. Both offer similar opportunities to stimulate sales, and many of the necessary plans and resources will overlap. By setting yourself up to win on Black Friday, you'll be in better shape to handle the sales spikes over the rest of the holiday season.
Success on Black Friday requires the strongest, smartest, and most seamless solutions on the market. Consult with the team at iQmetrix to learn how to upgrade and enhance your store.
Photo Credits: Shutterstock / Hadrian, Shutterstock / Giannis Papanikos, Shutterstock / Hadrian