With the onslaught of in-store technology, it’s not a surprise that one of the oldest components of the store is getting an upgrade. In-store advertising no longer just entails paper signage. With a variety of benefits, more and more wireless retailers are choosing to incorporate digital signage into their store experience. Here are 4 reasons you need to include digital signage in your store today.
- Reducing waste – Constantly updating paper/plastic graphics has a negative impact on the environment. Especially when campaigns tend to change almost weekly, the amount of waste stores produce can be quite high. Help the environment and help create a great customer experience (win, win!)
- Staying on top of retail tech – The advancements in tech are happening at a rapid rate, and it’s increasingly easy to be left behind. By taking the time today to learn and implement a digital signage strategy into your store experience you’re allowing yourself to get ahead of the game.
- Simplicity of updates – In my experience, updating store signage can be tedious. Whether it’s changing a window sign or a hanging signage piece, it likely involves a ladder, large pieces of signage, and some difficult hooks. With sales and seasons changing at a rapid rate, you could be changing your in-store ads every couple of weeks. By installing digital signage it’s much easier to update.
- Create eye catching ads – In a world where people are inundated with ads, it’s important that signage is placed strategically in order to be eye catching. Having an ad that is bright, engaging, and targeted to your customers goes a long way. According to Digital Signage Today, digital signage captures 400% more views than static displays. While there is still a place for static ads, it greatly increases interaction and engagement if those static ads are accompanied by videos or sound clips that tie into the campaign.
Ultimately, implementing digital signage in your store has potential to tie into your overall store concept, increase customer engagement, and boost sales.
Looking to implement digital signage in your store? Check out iQmetrix’s digital signage solution and book a demo today.