Our iQmetrix News editor, Allan Pulga sat down with our CEO, Christopher Krywulak, iQmetrix's Director of Research and Development, Garett Rogers and John Lund, Head of U.S. Accessories at Brightstar, to discuss game-changing technologies for the next 10 months… and speculate what technologies will shape retail in the next 10 years.
This session explored all the exciting and seemingly crazy possibilities that might have a big impact on the future of retail. Fifteen years ago, Christopher predicted people would one day make purchases on interactive touchscreens. Which predictions will become the next reality?
The topics were selected by popular industry news blogged about by iQmetrix on a daily basis. These are the trends we've observed.
The next 10 months
Mobile Wallet and NFC
Yesterday was big news as Apple launched Apple Pay, its first mobile payment solution. As noted, Christopher had predicted that Apple would make this move and admits he has been bullish on NFC as it gets rid of friction to make these payments easy. Christoper pointed out that Apple takes time to make things right rather than being first to market. Apple waited to get the merchants in place and made sure it had the hardware correct. The company has all the ingrediants to dominate this category. The panel all agreed that Apple may even tip the scale for mobile payments much like it did for music and phones.
- Amazon - firefly phone feature #AmazonCart
- Facebook - buy button
- Twitter - buy button
- Instagram - partnered with Like2Buy
- Pinterest - partnered with Spotify
Predictive commerce should be creepy cool, not creepy creepy. John Lund
The Next 10 Years
[Virtual Reality] will be another opportunity to sell stuff. Think virtual mall! Garett Rogers