Online and in-store. It's not a competition.
While consumers still shop in-store, online shopping has grown in leaps and bounds and is expected to increase another $151 billion by 2018. With multiple channels to consider, understanding the ins and outs of how consumers use them can be challenging. You don’t have to choose to focus on one over the other.
This playbook discusses strategies to help retailers marry in-store and online shopping experiences to create a more complete experience for consumers.
Ready to have your online and in-store strategies complement each other rather than compete? Fill out the form to download Best Practices for Bringing Endless Aisle into Your Retail Strategy and learn how it can be done!