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Embracing 'Showrooming': iQmetrix is Speaking at DSE 2013
iQmetrix is hosting a seminar session -- Embracing "Showrooming" Through Interactive Retail -- at Digital Signage Expo 2013, taking place in Las Vegas, Feb. 26-28.
The seminar, held from 4:00 p.m. to 5:00 p.m. on Thursday, Feb. 28, will be hosted by iQmetrix's Chief Strategy Officer Scott McGillivray and iQmetrix client Dean Leja. Scott and Dean will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers (including those bent on showrooming) into buyers.
Scott and Dean will also discuss how retailers can develop an "omnichannel" experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
DSE 2103 is the world's largest international trade show dedicated to digital signage, interactive technology, and Out-of-Home networks. Click here to register for the event.
See you in Las Vegas!
The iQmetrix Team